Logo Project

For this logo project, I decided to design a logo for A to Z. A to Z is a design studio and innovation consultancy.

Final Logo

Through the variety of shape and saturation, this logo shows the spirit of AtoZ: creative, diversity and limitlessness.

A to Z, covers all letters in English. The 24 letters in addition to A and Z are represented with shapes in the logo. The sharpness, from great to gentle, shows the diversity.

The shapes are generated in Processing. Source Code is available at github


24 letter represented with squares and the letters A and Z

Making the t and o as the top view of a screw

Playing with some negative spaces

Even though A and Z are furthest from each other in alphabet order but they are actually right next to each other on key board

Where will this hyperlink bring us to?