For this logo project, I decided to design a logo for A to Z. A to Z is a design studio and innovation consultancy.
Final Logo
Through the variety of shape and saturation, this logo shows the spirit of AtoZ: creative, diversity and limitlessness.
A to Z, covers all letters in English. The 24 letters in addition to A and Z are represented with shapes in the logo. The sharpness, from great to gentle, shows the diversity.
The shapes are generated in Processing. Source Code is available at github
Draft-1
24 letter represented with squares and the letters A and Z
Making the t and o as the top view of a screw
Playing with some negative spaces
Even though A and Z are furthest from each other in alphabet order but they are actually right next to each other on key board
Where will this hyperlink bring us to?
Draft-2
Draft-3
Ada's Blog 